This Week In Hyperlocal: 5/17/13

by Nicole on May 17, 2013

Breaking news unfolding – literally – right before your eyes, and more in this week’s roundup of eye-opening hyperlocal bits and bytes from around the web …. CNN and Elle Test Google Glass as a Way to Push Content to More People – Does the future of media include breaking-news headlines materializing in front of your eyes as [...]

This Week In Hyperlocal: 5/10/13

by Nicole on May 10, 2013

Under paid employees, under estimated editors, underwhelmed former ad exec and more in this week’s roundup of undeniably juicy hyperlocal bits and bytes from around the web …. Employees’ Overtime Suit Forces Daily Voice to Seek Bankruptcy Protection — The regional network of hyperlocal websites is down, but not out. Top Editors Abruptly Leave Village [...]

This Week in Hyperlocal: 5/3/2013

by Team LYM May 3, 2013

Dick O’Hare is in @StreetFightMag, Angie’s List is in the black, Living Social is up a creek and more in this week’s roundup of hyperlocal bits and bytes from around the web …. The Unique Position of Hyperlocal Publishers in a Real-Time Bidding World– Our own Dick O’Hare weighs in on the future of Real [...]

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Local Yokel Shout Out: The Portland Tribune

by Elizabeth April 30, 2013

Local Yokel Media gives a big Shout Out to northwest news site the Portland Tribune!  The Tribune has the most comprehensive coverage of local news for Portland Oregon and the surrounding areas.  It is part of the Pamplin Media Group, which publishes a number of community newspapers in the Portland metropolitan area, and also owns and operates the talk radio station KPAM, and [...]

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This Week in Hyperlocal: 4/26/2013

by Team LYM April 26, 2013

Hyperlocal slang, news sites-turned-digital agencies, a publisher’s take on programmatic and more in this week’s roundup of ‘hyperlocal’ bits and bytes from around the web this week …. Why Star Tribune Fell For Programmatic – What do hyperlocal publishers think about programmatic? The Minneapolis Star Tribune’s Ray Faust says he has gained more control over his inventory and [...]

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This Week in Hyperlocal: 4/18/2013

by Team LYM April 19, 2013

Here’s a roundup of ‘hyperlocal’ bits and bytes from around the  web this week …. ~ Boston, our thoughts and prayers for comfort and safety are with you ~ Local Yokel Media Turns 2!  Howard Owens on What it Takes to Sustain a Hyperlocal News Site – In honor of their two year anniversary, Street Fight Magazine [...]

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2 Years of #Winning in Hyperlocal

by Dick O'Hare April 18, 2013

Two years ago this week, we launched Local Yokel Media as the premium platform for hyperlocal digital advertising. To reiterate, our mission is to bring efficiency, scale and performance to this market.  Our founding principle for the company was that local and hyperlocal (community-based) publishers do a tremendous service for their local communities by delivering [...]

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This Week in Hyperlocal: 4/12/2013

by Team LYM April 12, 2013

Here’s a roundup of ‘hyperlocal’ bits and bytes from around the  web this week …. Second Annual Street Fight Summit West to Focus on Hyperlocal Business – Street Fight Summit West set to return to San Francisco, CA on June 4th, 2013 featuring industry updates and recent innovations in “hyperlocal content, commerce, marketing, and technology.” Study: Hyperlocal [...]

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Delivering a Pure Oxygen Supply of Hyperlocal Ad Impressions

by Dick O'Hare April 10, 2013

In response to Douglas de Jager’s article “Display Advertising is a Sell Side Problem,”  we at Local Yokel Media agree that fraudulent traffic is a sell side issue.  As an aggregator of pure hyperlocal websites and content for ad targeting, we take this seriously.  And, as Local Yokel Media’s CTO, Rajiv Nigram, points out: “with the advent [...]

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This Week in Hyperlocal: 4/5/2013

by Team LYM April 5, 2013

Here’s a roundup of ‘hyperlocal’ bits and bytes from around the  web this week …. How Partnerships Can Help Hyperlocal Sites Expand Their Reach — Instead of competing, many hyperlocal sites are choosing to collaborate with local businesses, brands, non-profits and nearby areas to expand coverage, streamline data and maximize profit. Managing Local Presence on [...]

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